![]() ![]() A thorough cleaning will cut through the noise, and show users exactly what you want them to see. ![]() You don’t want potential buyers to scroll through four years of content, looking at products or services that are no longer available, or prices that do not reflect present day costs. A brand’s voice and aesthetic changes over time, and it’s important to show consumers that you’re willing to keep your Instagram feed current. Why Should You Clean Your Instagram Account? Give it a listen if you need a little more convincing to get you started on this undertaking. And we’re not alone: the guys over at Freakenomics did a whole podcast on the topic. Maintenance tasks are underestimated and need to be given a lot more love than they currently are. Why spend valuable hours to maintain what's already in the past when you can be creating new content? The last thing you want to do is look back into your past Instagram activity and give everything a good sweep. Just like how that seasonal purge tends to end up at the very bottom of your to-do list, so is the upkeep on your social media accounts.
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